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Rafael Segri - Head of Creative
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D o o r d a s h - i n y o u r b a g

Throughout the 25–26 NBA season, every time a player drops 50 points, DoorDash will drop something new in the Bag inspired by their lifestyle or city. The Bag will keep growing all season long, and at the end, one fan will take home everything that went in the bag. The campaign will live across social and connect with players after their in-the-bag performances. When they’re in their bag, you get what’s in the bag.
(more to come)