R a f a
S e g r i

Hi, I’m Rafael Segri, or just Rafa. I’m a creative leader passionate about building brands and ideas that truly connect with people. I’m currently Head of Creative at DoorDash, leading our in-house studio, Superette, and also leading the work with agencies in true creative partnership.

Since joining, I’ve helped put the brand on the creative map, making it relevant and consistent in culture, not only through the work itself but by building the creative foundation behind it. I’ve led the creative for a studio of 40+ people across disciplines, while also guiding and shaping ideas with our partner agencies as an extension of the team, owning the final creative call.

This setup helped us deliver the most ambitious and awarded work in the company’s history, from winning its first Cannes Grand Prix with “Self-Love Bouquet” to a Titanium Grand Prix with DoorDash-All-The-Ads. We were named one of the Top 10 most creative brands, our creative studio ranked #2 by The OneShow and The Drum top 20 agencies, DoorDash was also one of the Top 50 Hottest Brands, Times 100 Most Influential Companies and also made its debut on the Fortune 500 list, highlighting how powerful creativity can be in driving business success.

Before DoorDash, I spent over 15 years in leading work for top agencies, including McCann NY, TBWA\Chiat\Day NY, and Saatchi & Saatchi NY, where I co-created It’s a Tide Ad, another major Super Bowl hit, recognized by many publications as one of the all-time best and most effective Super Bowl campaigns.

I’ve been lucky enough to see my work recognized with the industry’s top honors, through ideas that broke into culture and sparked conversation well beyond advertising. I believe in leading with optimism, creative conviction, clarity, and empathy, because optimism with clear guidance brings big ambitions to life. I also believe craft is everything, the difference between work that is good and work that endures. And none of this happens alone, which is why I focus on building teams and environments where bold ideas thrive, especially when the process is as rewarding and fun as the work itself.

Contact: rafasegri@gmail.com

U.S permanent resident (Green Card Holder)

Linkedin

A W A R D S /
P U B L I C A T I O N S

C A N N E S L I O N S

4 Grand Prix/Titanium
Titanium GP,
Film GP,
PR GP,
Titanium Lion,
4 Gold Lions,
6 Silver Lions
9 Bronze Lions
3rd most Awarded Art Director 2018
7th Creative Director - 2018

O N E S H O W

3 Best of Discipline
Best of in Integrated,
Best of in Film,
Best of in Social,
Penta Pencil,
13 Gold Pencils,
4 Silver ,
6 Bronze
9 Merits
4th most Awarded Creative Director - 2018
6th most Awarded Group Creative Director - 2024

D & A D

1 Black Pencil,
3 Yellow Pencils,
4 Graphite Pencils,
1 Merit

E M M Y S - T E L E V I S I O N A C A D E M Y

Nomination for Outstanding Commercial

C L I O s

Super Clio,
Gold,
Silver,
Bronze Clios

A N D Y s

2 Grandy,
3 Andy

E f f i e S

2 Grand Prix 

N E W Y O R K F E S T I V A L S

2 Grand Awards,
Multiple First
Third Prizes

Another Awards Including:
AICP, ADC, The Webby,Addys, Hatch,
DDB Annual, ARF, Shots, Wave, Archive, etc