R a f a  
S e g r i

Hi, I’m Rafael Segri, or just Rafa. I’m currently working as Head of Creative at DoorDash, leading our in-house studio, Superette, as well as our partner agencies, including Wieden+Kennedy, Gut and Quality Meats.

Since joining DoorDash, I’ve had the chance to boost the brand’s creative relevance. In my first full year, 2023, we won DoorDash’s first Cannes Lion ever, a Grand Prix for “Self-Love Bouquet” . Following that up this year with a Titanium Grand Prix for “DoorDash-All-The-Ads”. This same year, Doordash made it into the Top 10 most creative brands in the world, our in-house studio was ranked #2 by The OneShow and The Drum top 20 agencies. DoorDash was also named one of the Top 50 Hottest Brands and also made its debut on the Fortune 500 list, highlighting how powerful creativity can be in driving business success.

Before DoorDash, I spent over 15 years in advertising agencies. My latest role was VP, Global Creative Director at McCann New York, and prior to that, I was at TBWA\Chiat\Day New York and Saatchi & Saatchi New York, elevating the creative work for brands like P&G (Tide, Olay), Henkel, Neom, Nissan, Vrbo, Bank of America, Johnson’s, and many others. At Saatchi & Saatchi, I was one of the creators of “It’s a Tide Ad,” another major Super Bowl hit, recognized by many publications as one of the best and most effective Super Bowl campaigns.

I’ve been fortunate enough to work with incredible teams and brands, which has led to over 200 industry awards, including all the highest accolades: 4 Cannes Lions Grand Prix/Titanium, a D&AD Black Pencil, 3 One Show Best of Discipline and an Emmy nomination. I’ve also had the honor of participating as a judge for several advertising and photography awards, and some of my work is part of MoMA’s permanent collection.

But honestly, I’m just passionate about creating, helping teams achieve their best work, and seeing the positive impact it can have on a brand and in people’s lives. It’s incredibly rewarding to know that the ideas we bring to life can become part of popular culture .

I believe that great work comes from great people, and collaboration rooted in kindness and respect brings out the best in all of us.

U.S permanent resident (Green Card Holder)

Contact: rafasegri@gmail.com

More about Rafa: here and here

Linkedin

A W A R D S /
P U B L I C A T I O N S

C A N N E S L I O N S

4 Grand Prix/Titanium
Titanium GP,
Film GP,
PR GP,
Titanium Lion,
4 Gold Lions,
6 Silver Lions
9 Bronze Lions
3rd most Awarded Art Director 2018
7th Creative Director - 2018

O N E S H O W

3 Best of Discipline
Best of in Integrated,
Best of in Film,
Best of in Social,
Penta Pencil,
13 Gold Pencils,
4 Silver ,
6 Bronze
9 Merits
4th most Awarded Creative Director - 2018
6th most Awarded Group Creative Director - 2024

D & A D

1 Black Pencil,
3 Yellow Pencils,
4 Graphite Pencils,
1 Merit

E M M Y S - T E L E V I S I O N A C A D E M Y

Nomination for Outstanding Commercial

C L I O s

Super Clio,
Gold,
Silver,
Bronze Clios

A N D Y s

2 Grandy,
3 Andy

E f f i e S

2 Grand Prix 

N E W Y O R K F E S T I V A L S

2 Grand Awards,
Multiple First
Third Prizes

Another Awards Including:
AICP, ADC, The Webby,Addys, Hatch,
DDB Annual, ARF, Shots, Wave, Archive, etc