D O O R D A S H - C E L E B R I T Y D A S H C A M

We teamed up with Carlos Vela, the club’s most iconic LAFC player and biggest fan to take over the stadium’s Celebrity Cam during an official game.

Every time Vela appeared on the big screen, he was seen doing something different with items
he had just ordered on DoorDash, showing the range of categories available on the app.

Each moment turned into a real-time discount fans could unlock from that same category, both in the stadium and on social.